Pubs are being urged to ready themselves for a profitable period of trading over the festive season following research published by The Morning Advertiser, which revealed that Christmas spend grew by more than 13% last year. The research showed that customers were willing to spend up to £45 per head over the Christmas period.
But, with a willingness to pay more comes higher expectations. To ensure that operators reap the rewards they should be considering developing their menu offerings beyond the traditional turkey dinner. A spokesperson from specialist black pudding producer, The Bury Black Pudding Company said: "We believe that premium dishes such as Scallops and Chilli Bury Black Pudding could be the route to success for savvy operators."
The boost could also be magnified this year with Christmas falling over a weekend, offering more people the chance to take full advantage of the festivities. While lunch and evening trade will be busy, operators who seek to maximise the breakfast and brunch periods will undoubtedly see additional pay-offs.
In recent years the popularity of the 'Boxing Day Brunch' offering has risen. A full English breakfast featuring all the usual suspects, plus a few special additions and upgrades, such as an award winning Bury Black Pudding, vine tomatoes or free range duck eggs can easily set the breakfast apart from the 'run-of-the-mill'.
Of course no Christmas package would be complete without a glass of fizz, but with prospects of a very merry and profitable Christmas, a complementary glass of Prosecco might just be another way to stand out from the crowd and start the wet sales rolling.
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