ASDA to stock our Vegetarian & Vegan Bury Black Pudding

We are delighted to announce our Vegetarian & Vegan Black Pudding will be listed in over 300 ASDA stores in England and Wales starting from September 2021. Since launching our 220g Vegetarian/Vegan Black Pudding back in 2017, we have seen year on year growth in sales of this product from website orders, independent outlets, butchers and online vegan supermarkets. ASDA are at the forefront of plant-based options having launched an ambient vegan aisle and lowered their prices for meat-free products.

Matthew McDermid, Brand & Marketing said“We have seen the demand for our Vegetarian and Vegan Black Pudding increase significantly over the last 12-18 months and given ASDA’s keen focus on plant-based options, it made sense for us to approach them with our meat free alternative. We have a very good relationship with ASDA who have supported us since 2002 when we first started supplying them, so we are pleased that ASDA have agreed to stock this product – as I’m sure the customer base is too.”
“We have seen the market change since the pandemic – consumers have had more time to experiment with foods and re-examine what food products they are purchasing”
“Sales of vegan, vegetarian and plant-based food options are increasing each month with all supermarkets, so we are delighted to see our Vegetarian and Vegan Black Pudding available with a national retailer like ASDA.”